NBC’s Red Nose Day

“Red Nose Day is a campaign with the mission to end child poverty by funding programs that keep children safe, healthy, educated and empowered. Through the power of entertainment, we bring people together to laugh and have fun, all while raising life-changing cash for the children that need it the most.”
-Rednoseday.org

Our campaign focused on raising awareness and encouraging anyone to participate in fundraising for the Red Nose Day event — and to have fun in the process.  I implemented bold, minimal elements and type for a fresh, eye-catching look while staying true to the brand, and also designed a series of illustrations to promote select fundraising ideas.